Integrated media social products accurately reach the Chinese community
- ChineseRadio Van
- Nov 28, 2023
- 1 min read
In order to better solve the problem of media localization and accessibility, we launched the first overseas Chinese media community, localized short video news "Real Roadside Stalls". The definition of this program is: "Real roadside stall, 7 seconds of news are not simple"! Sense the people's livelihood information of Greater Vancouver in seven seconds, and reach the fastest hot spots in North America. This short video news is characterized by its "fastness" and "relevance", and it reaches the target audience accurately and directly reaches various Chinese communities, so it is very popular in the Chinese community in Greater Vancouver. This kind of editorial short video news information solves the problems of slow release and low arrival rate of traditional media. At the same time, in order to ensure the formation of scale and brand advantages, we have launched and successively launched "Solid Roadside Stalls-Seattle", "Solid Roadside Stalls-Los Angeles", "Solid Roadside Stalls-New York", etc. This kind of social short video product based on media release not only maintains the credibility of the media, but also solves the communication problem and ensures the reach rate. It is very recognized by the local Chinese community.

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