Three-dimensional presentation to create a multi-style media brand
- ChineseRadio Van
- Nov 28, 2023
- 1 min read
Neither a single media platform nor a single content presentation format can meet the needs of the increasingly active Chinese community. Therefore, we have created the "North American Chinese Radio Alliance" integrated media broadcast matrix to create a multi-platform broadcast and multi-form presentation integrated media broadcast matrix. Matrix means that the same content is not only broadcast on the radio frequency, but also released in multiple forms of audio, video, graphics and text on various domestic and overseas platforms such as official accounts, video accounts, Xiaohongshu, Youtube, podcasts, etc., so as to target different audiences. Cross-dissemination complements content arrival.
At the same time, we have created multi-platform "North American Chinese Radio Alliance" integrated media brands and products, such as our video brands: Canadian Chinese Radio and Television, Vancouver Chinese Radio and Television; print media brands: Canada's "Chinese World" has recently been launched, social Group terminal brands: "Realistic Roadside Stall" (explained above), audio terminal product "American and Canadian News Broadcast" (this news program is not only popular on overseas platforms, but also broadcast on the domestic platform The Paper, with an average monthly views The volume reaches more than 10 million, and a single news article has been read more than 500,000 times).
4. Exclusive rights to report on large-scale events to demonstrate the strength of Chinese media; actively participate in local public welfare undertakings and demonstrate Chinese values; have a global presence and enhance international communication capabilities

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